The Big Day For the Most Important Number on Earth

Can you build a global movement around an arcane point of scientific data? We’re about to find out.

—Image by Flikr user nattu
Fri October 23, 2009 11:13 AM PST

Nearly two decades after writing a book that popularized the term "global warming," MoJo contributing writer Bill McKibben founded 350.org. He is chronicling his journey into organizing with a series of columns leading up to the global climate summit in Copenhagen this December. You can find the others here. And you can put yourself on the cover of MoJo's special issue on climate change here.

If you've worked on a political campaign, you can imagine what our office looks like about now. We've set up temporary HQ in a few rooms in lower Manhattan, and the pizza boxes are stacked toward the ceiling. Everyone—me especially—is starting to look a little frazzled, and the stereo is increasingly punked out. Loud is good past a certain point of fatigue.

But this campaign is a little different, not quite as desperate. We don't have to wait till the last minute for the results to come in. We've got our little scorecard on the front page of the 350.org website, and lately it's been telling nothing but good news. Every hour or so the number of actions spikes upward—we went past 4,800 about an hour ago. And the 172nd country just came on board (that would be the Seychelles Islands). Already, by a huge margin, this will be the most widespread political action in the planet's history. (The closest competitor we've found: 120 nations participating in the Stand Up Against Poverty campaign). 


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Photos from flickr site Featured Global 350 Actions.

I'm bragging of course—some of this is just pure organizer ego. Mostly, though, I'm excited for two reasons. One, we've proved that science isn't too complicated for people to understand. If you'd asked, 18 months ago, Can you get the world to rally around an arcane point of scientific data, I think most of the betting would have been: No. We went with it because we needed a target to hold our leaders to, and because we needed something that would cross linguistic boundaries. Arabic numerals were good for both.

Two, we've proved that this is not some affectation of elite white westerners. A lot of our best organizers and most amazing volunteers are from the global south. There will be at least 50 rallies across China, and 150 across India; almost every country in Africa is participating (and we just got an amazing op-ed in from Desmond Tutu, which ran in USA Today). On one level, this should be no surprise—these are the places and people who will be hurt first and worst by climate change. But too many westerners imagine that poverty means you can't take time to think about your kid's future. A few days ago, jumping the gun, some fishermen in Mumbai took their small craft out in the harbor and made a giant 350—as the story in the Times of India made clear, they understand all too well that they're on the firing line.

We have one other great advantage as organizers: Since we're working across the whole globe, we know already that it's going to be snowing some places and baking hot in others, that it will pour rain in some spots (including, apparently, Times Square, where we'll be on Saturday to show images from around the world on the JumboTrons). It doesn't matter. We'll have made our point across the planet. We'll have taken science and made it news—taken reality and pushed it into politics.

Thanks to all.

Photos from flickr site Featured Global 350 Actions.

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Comments
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350: The most important day....

I totally agree with you that going without fossil fuels will lead to a higher quality of life. I think it is inevitable that climate change will have catastrophic effects on the planet and although we are making some progress with the environment, at this point we would have to make huge changes in the way we live in order to make enough difference in preventing this.

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The Big Day For the Most Important Number on Earth

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Is Today THE DAY We Stopped Waiting for the World to Change?

Will we look back to this day, October 24, 2009, and say triumphantly, "This was the day the world finally changed as it must if humanity is to save the future for the children from distinctly human-driven, patently unsustainable overproduction, overconsumption and overpopulation activities which can now be seen overspreading the surface of Earth....recklessly dissipating its resources, relentlessly degrading its ecology and irresponsibly endangering life as we know it?"

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The Terror of Wind Generators

How much longer will we allow the development of these bird decimating machines just for electricity? When you walk under them the birds are as deep as your ankles! As Geese, Ducks and Song Birds migrate we are killing them by the thousands.

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Enviro...HYPE?

One of the stunning, mind-bending scientific findings supporting the vital, world-threatening issue of global warming turns out to be that a temperature monitoring station that's painted a darker color, say, brown, records a higher average temperature than a lighter colored one, which tends to reflect more sunlight, and hence record a lower average temperature. But whether global warming is fiction or fact, one thing's for sure, the United States is going to end up foreign-owned unless we do something about the daily rate of consumption of imported petroleum-derived fuels in this country. We are very definitely petroleum-dependent, and if it's not the economic aspect of that situation, then you get into the political aspect, where people in oil-bearing third world countries are frequently the victims of some kind of politically related violence, or have to put up with government that's less-than-democratic which is in turn funded by the proceeds from oil sales revenues. Trees, flowers, and chirping birds are important, too, but in the macro-economic context, there's bigger fish to fry, there, in my view.

Oil companies are also going 'green', which in one way is a good thing, but there's always the question of motive, the oil business is pretty lucrative and that leave spare revenue laying around to spend on things like political action committees, so forth, and so on. What'd REALLY be great is if we figured out how to put a hydrogen car on the road, and retire gasoline, which has been in use now for something like 120 years or so, and prove we're smarter than an oil embargo. You could theoretically have a self-serve Mr. Hydrogen or somesuch, either at the town pump, or at your house, or for that matter, build one into the next-generation cars that run on hydrogen, and just have a water tap, and a 110V drop available for public use. But, cars that run on water, basically, spell curtains for the oil business in its' entirety, because people don't use that many garbage bags or plastic forks and knives anymore, or those novel-smelling storage bins(barf).

I think it's a great thing that we're researching new forms of energy, figuring out how to implement them in lieu of gasoline and diesel fuel, but you figure that in one way, it's also a moneymaker for the flourescent lightbulb factory, the auto industry, and, when it comes right down to it, the environmental movement is about politics, which generally pertains to two subjects, controlling the actions of other people, and (wait for it)......MONEY. Yes, the almighty dollar bill raises its' ugly serial-numbered head, and says: green is good. Enviro-politics and the legislation its' given rise to also gives government an overarching heretofore-unparalleled authority to impose ecological correctness on individuals and businesses, opening up a brand-new revenue stream for government in the form of fines and forcing the purchase of enviro-technology. Indeed, 'green is good' for some businesses, bad for others. The Environmental Protectionism Agency never had it so good, nor did the recycling companies. 'Yuppie' disposal services, though, aren't always what they claim, but, jobs for America...

An alternate viewpoint: If you pan back to the 'world view', and the Big Blue Marble sits and spins in all its' glory before you, envision what it'd look like with more resource wars, more smog, and about 13 billion people fighting over the last scrap of food, and, finding none, start in on each other. Kind of a vision of what would happen if the Orcs of 'Lord Of The Rings' took over, and I think most people would agree that that would be 'bad'. Maybe not as bad as the bad cinema that was AlBore's Inconvenient Powerpoint Presentation, but, right up there in the top 5.

I think, though, that anything that increases people's awareness of things like rapid resource consumption, pollution, so forth and so on, is a Good Thing. When people start paying more attention to things like fuel mileage, traffic congestion, whether or not they left the lights on before they left the house, how many appliances they're running at once, food waste, that kind of thing, if enough people do it, it can have a very positive impact on the situation overall. However, there's still kind of the issue of intellectual honesty, and I'd like to see more efforts from the other side, to go ahead and kind of challenge some of the findings, because again, with politics you are also talking about money, and factories need raw resources to produce hard goods for commercial and retail sale, and we've seen what various political lobbies have already done to the US employment outlook, and just because a bunch of sandal-footed collegiate illuminati declare this or that jaw-dropping 'fact' doesn't mean it should be automatically adopted as the Indisputable God's Gospel Truth. A lot of college types smoke a lot of dope, play around on the stock market, might have secondary motives for the contents of their findings, or just want to test the range of their PoliSci B.S. powers, so, let's keep one eye open, here, as it were.
Healthy skepticism is, in my belief, called for on this issue. That's my view, that's my story, and I'm sticking to it.

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Apropos wind generators

There's more than one way to skin a rat, there, and there's no law that says that the only viable windmill design has to look like a child's pinwheel or the propeller assembly off a WWII german fighter plane. Speaking of WWII german fighter plane propellers, is that the reason that the Mercedes logo looks the way it does, still a little buried resentment finding its' way into automotive design, a little corporate backlash for losing not one, but two world wars? Makes ya wonder. I don't know, maybe it's one too many Frederick Forsyth books or something, but I just question potential ulterior and economic motives behind the environmental movement. I think there's people out there looking to take a chunk out of the United States, specifically, and environmentalism is one more avenue to accomplish that.

Back to the airplane thing, wind power derives its' basis from a little aerodynamic science, lift, drag, that whole routine, and again, there's no real law saying that wind turbines are required to look the way they do, currently. Especially if they're made by different companies besides Mitsubishi, or Siemens. Siemens...isn't that a....GERMAN company? Indeed, I believe it is. And, isn't Germany involved in some other international corporate stuff, like 'defense', now we want to send them the proceeds for our monthly power bill, too? How much of the environmental movement is based in Europe, specifically, Made In Germany? Hmmm....always the questions...trust nothing, question everything...enviro-nazis on the march...

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chicken shit

Chicken little has gone mad.
It should be called 350 blessings.
CO2 is plant food m0r0n.
It has n0th1ng to do with warming (so named change, yet we all know
its actual meaning).
CO2 follows temp as ocean outgasses ~ 800yr lag.
GCM model is a fraud, simple stupid factors have just been plonked in.
Climate scientists are either data collectors or fraudulent data manipulators.
Why has no scientific fraud investigation occurred on the IPCC?
What ACW cows fear is reality ... a large up slope in cycles is always followed by a
large downslope. The heed to chicken shitting is immediate.
Richard Dawkins has found in his god delusion programs something that
those who have religious relatives know oh too well ... you cannot
push rationality against a firmly held belief, the belief system methodology
simply does not fit.
This is the situation with the end of debate and political reality.

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Those who are concerned

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How much wait

How much longer will we allow the development of these bird decimating machines just for electricity? When you walk under them the birds are as deep as your ankles! As Geese, Ducks and Song Birds migrate we are killing them by the thousands.
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What an amazing post you

What an amazing post you have shared here. I would like to know more in this kind of stuffs. There are many places and people who will be hurt first and worst by climate change.

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Erozyon

Times of India made clear, they understand all too well that they're on the firing line. Erozyon
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