Pizza on Demand

| Tue Nov. 18, 2008 5:44 PM EST

PIZZA ON DEMAND....Via Hit & Run, my cat's pizza company, in partnership with TiVo, engages in some hyperbole:

"This is the first time in history that the 'on-demand' generation will be able to fully experience couch commerce by ordering pizza directly through their television set. You'll see a television ad for Domino's and you'll click 'I want it' through your remote. In about 30 minutes, your pizza will show up at your door."

Oh please. I worked for a video-on-demand company back in 2002, and even then "pizza on demand" was a cliche. It turns out that just about the first thing every shiny new broadband offering offers is....pizza delivery via your TV. I think the first time was 1994. It never went anywhere, though, because it turned out that ordering pizza by phone isn't really much of a hassle.

But hey — everything old is new again. Maybe this is finally PoD's time. After dozens of tries, it's bound to catch on sometime.

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