From Gil Kerlikowske, the Obama administration's new drug czar, on banishing the phrase "war on drugs":
Regardless of how you try to explain to people it's a "war on drugs" or a "war on a product," people see a war as a war on them. We're not at war with people in this country.
It's a start. It's going to take a while to get Congress calmed down enough to do anything sensible on this front, but it's a start.