How does the health care industry spin the media to protect its turf? Columbia Journalism Review's Trudy Lieberman interviews Wendell Potter, a former head of corporate communications for CIGNA, the country’s fourth-largest insurer (and the insurer of the Corn household). And Potter tells all. He shares an insider's perspective we rarely get:
Trudy Lieberman: Why did you leave CIGNA?
Wendell Potter: I didn’t want to be part of another health insurance industry effort to shape reform that would benefit the industry at the expense of the public.
TL: Was there anything in particular that turned you against the industry?
WP: A couple of years ago I was in Tennessee and saw an ad for a health expedition in the nearby town of Wise, Virginia. Out of curiosity I went and was overwhelmed by what I saw. Hundreds of people were standing in line to get free medical care in animal stalls. Some had camped out the night before in the rain. It was like being in a different country. It moved me to tears. Shortly afterward I was flying in a corporate jet and realized someone’s insurance premiums were paying for me to fly that way. I knew it wasn’t long before I had to leave the industry. It was like my road to Damascus.