Turning Down the Volume

| Wed Dec. 15, 2010 7:55 PM EST

What is money? What is — hold on a second. Who cares? The White House press office has emailed to tell me that President Obama just signed a new law:

S. 2847, the “Commercial Advertisement Loudness Mitigation or the “CALM Act,” which requires the Federal Communications Commission to prescribe a regulation limiting the volume of audio on commercials transmitted by television broadcast stations, cable operators, and other multichannel video programming distributors.

IT'S ABOUT DAMN TIME. Oops. Sorry about that. Anyway, assuming that the FCC adopts a decent rule, this is good news. And it only took 40 years!