Newt Gingrich and the 11th Commandment

| Wed May 11, 2011 3:49 PM EDT

Newt Gingrich has famously cheated on and then divorced two wives, all while loudly trumpeting his own family values bona fides and slamming liberals for their ruinous effect on our national culture. David Corn:

None of this is a secret, and Gingrich hopes to defuse this story line by placing Callista [i.e., wife #3] in the limelight. Yet, his jump into the presidential pool will likely produce a series of tales and news reports about Gingrich's bad-boy days, for as long as he remains in the race. In a presidential contest, biography matters much. And fresh details—even about well-known episodes in a candidate's past—are much valued, at least by reporters and cable news viewers. Thus, Gingrich may find it tough to escape the tawdry escapades of his earlier decades.

Maybe! But here's the thing: Gingrich may be a cannier media player than we think. Sure, he knows he's going to get slammed for his sexual adventures, but he also knows that one of the iron laws of the news business is that no one is interested in "old news." So the key to his success is to get in the race now, get all of these stories out in the open over the next few months, and then count on the media to yawn and refuse to bother itself over this stuff by the time serious campaigning starts later this year.

The only question is whether his fellow candidates will play along. If they decide to be good Reagan Republicans and keep their traps shut, Gingrich might get away with it. If one of them makes it a big issue, then the press will report it because — um, because it's now an "issue."

In the end, I think David is probably right: Gingrich can't escape his past. His primary opponents will stay quiet about his lecherous past as long as he's no threat, but the minute he looks like he might really have a chance to win, at least a few of them will go after him with all guns blazing. Politics ain't beanbag, after all.