The Numbers: How Hillary Clinton Lost

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Once all the votes are counted, it looks like Hillary Clinton will underperform Barack Obama by about 4 percentage points in the national vote. Was this an across-the-board loss, or was it concentrated among certain groups?

The quickest way to get a sense of what happened is to compare the exit polls from 2012 and 2016. What we’re looking for is demographic groups that differ from -4% by a significant margin. As it turns out, there aren’t very many. Clinton underperformed Obama across the board. She did somewhat better than -4% with seniors, college grads, married voters, and high-income voters. She did worse with low-income voters, union households, and unmarried voters.

This was not a “white revolt.” White men followed the national trend (-4% compared to 2012) and white women did better for Clinton (+1%). Black men and Latino women underperformed for Clinton by significant margins.

The big surprise here is that Clinton did so much worse with unmarried voters. She underperformed Obama among unmarried men by a whopping 10 points, and among unmarried women by 5 points. What’s up with that? I would sure like to see a crosstab of unmarried men by age, race, income, etc. Latino voters are also a surprise. Clinton only did slightly worse than Obama, but surely she should have done much better. What happened?

Here’s the full set of comparisons to Obama in 2012. For reference, 2012 exit polls are here. 2016 exit polls are here.

Category

Men
Women

18-29
30-44
45-64
65+

White
Black
Latino

White men
White women
Black men
Black women
Latino men
Latino women

High School
Some college
College
Postgrad

<$50K
$50-100K
$100+

Democrat
Republican
Independent

Protestant
Catholic

Married men
Married women
Unmarried men
Unmarried women

Liberal
Mod
Conservative

White born again
Other

Union household
Not union

Comparison to
Obama 2012

-4
-1

-5
-3
-2
+1

-2
-5
-6

-4
+1
-7
-2
-3
-8

-6
-6
+2
+3

-8
0
+3

-3
0
-3

-3
-5

-1
+3
-10
-5

-2
-4
-2

-5
-1

-7
-3

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate