April is an important fundraising month here at Mother Jones, and my colleague David Corn—you may remember him as the guy responsible for Valerie Plame and Mitt Romney's 47 percent snafu—wrote a pitch called "Trump, the Media, and You," explaining how our model of reader-supported journalism allows MoJo to report on substantive issues (like actual policy proposals and digging into candidates' pasts!) that are largely missing from this year's election coverage. Here's David:
IN A WORLD OF RATINGS AND CLICKS, financially pressed media outlets frequently zero in on the shining objects of the here and now. Merely covering Trump's outrageous remarks—did you see his latest tweet?!—has become its own beat. Even the best reporting that does happen can become lost in the never-ending flood of blogs, tweets, Facebook posts, and stories that appear in increasingly shorter news cycles.
At Mother Jones, we try each day to sort out what to cover—and where to concentrate our reporting in order to make a difference. Yes, we need to follow the daily twists and turns. But we recognize it's important for journalists to get off the spinning hamster wheel and dig where others do not.
Hmmm. It kinda sounds like I'm MoJo's resident hamster. It's a tough job, but I guess someone has to do it. After all, with me on the hamster wheel, David and the rest of our reporters can focus their work on the in-depth, investigative journalism that might not make us rich in advertising dollars, but that voters and our democratic process desperately need.
If you’re reading this, I’d bet that you like both—coverage of the circus, and smart, probing journalism. They both matter. If you agree, I hope you’ll pitch in a couple bucks during our fundraising drive—and since we’re a nonprofit, your contributions are tax-deductible. You can give by credit card, or PayPal.
Still, hamster though I may be, we all know that Friday afternoon is reserved for cats. And I know what you're thinking: That pod I bought last week looks lovely and comfy, but it only has room for one cat. What's up with that?
Pshaw. There is always room for another cat. It's the magic of cat physics, far more astounding than black holes or quantum mechanics. No matter how many cats you have, somehow you can always squeeze in one more.