Stop Calling Office Parks "Nondescript"

The wars of the future will be fought over clichés.

Last week, WonkBlog's Brad Plumer took aim at one of the soundbite industry's most pernicious crutches—describing a good-but-not-gamechanging thing as "not a panacea." Plumer was right to criticize "not a panacea," but "nondescript office park" and "nondescript office building," are just as common—and just as bad. Office buildings and office parks are as a rule architecturally bland, so there's no reason to point it out. Moreover, there's nothing counterintuitive about an interesting project that's housed in a boring building. If news reports are any guide, interesting projects are often housed in boring buildings.

In the interest of killing this cliché, here is a comprehensive list of all the things the New York Times has reported are housed in a "nondescript" office space:

Ban clichés.