Wow. Our experiment is off to a great start—let's see if we can finish it off sooner than expected.
Greenpeace's new guide to green electronics puts Nokia and Dell at the top of the list and Apple near the bottom. Companies received scores on elimination of toxic chemicals and take-back and recycling. On a scale of 1-10, Apple scored 2.7 overall. Only Acer, Motorola and Lenovo scored lower.
For a company that claims to lead on production design, Apple scores badly on almost all criteria. The company fails to follow the precautionary principle, withholds its full list of regulated substances and provide no timelines for eliminating toxics Polyvinyl Chloride (PVC) and no commitment to phasing out all uses of Brominated Flame Retardants (BFRs). Apple performs poorly on product take back and recycling, with the exception of reporting on the amounts of its electronic waste recycled.
Apple markets itself as hip and progressive, so these scores should have an impact on environmentally conscious customers.