Chevron Releases Video Game

| Wed Sep. 5, 2007 3:20 PM EDT

Energyville is like Sim City where the laws are written by Chevron. You must power your city with a mix of energy sources, and, of course, you can't win without oil. The game is part of Chevron's "Will you join us?" campaign, a dubious effort to spark dialogue about energy and the environment. I can't imagine who Chevron sees as its target audience—kids will find the game all too 1997; any adult who buys the pitch might also be interested in a REQUEST FOR URGENT BUSINESS ASSISTANCE from Nigeria. Still, the game is getting lots of press.

Driven by novelty and interactivity--never underestimate the interest of bored office workers--advergames are becoming hot marketing tools in the political realm. The outfit Persuasive Games will whip one up for $40,000, complete with Sim City street grids or flash-animated conveyor belts. My favorite is Airport Security, a game in which you're a TSA baggage screener. (Courtesy announcement: "Please be advised: Security personnel are authorized to use groping.") For other examples, see page 86 of the Sept/Oct issue of Mother Jones.