Apple quit the US Chamber of Commerce today, and sent Chamber president Tom Donohue an exhortation to think different:
We would prefer that the Chamber take a more progressive stance on this critical issue and play a constructive role in addressing the climate crisis. However, because the Chamber's position differs so sharply with Apple's, we have decided to resign our membership effectively immediately.
At this point, it might be time to announce a new subgenre of corporate communications literature: the trade group smackdown. Donohue has gotten so many similar letters from other large companies that it's starting to feel routine. Not that Apple isn't a major feather in the cap of climate campaigners. Now, I'm half expecting to see an ad casting Donohue as PC Guy.