NOW chapters began their boycott in 1989 after Domino's president, Thomas Monaghan, helped finance a referendum drive ending Medicaid-funded abortions in Michigan. He's also been involved with Christian fundamentalist groups opposed to the former Sandinista government in Nicaragua.
Some franchises near college campuses experienced a significant but temporary drop in sales. "As a result, Mr. Monaghan hasn't given any more money to pro-life groups," says a Domino's spokesperson. As for the boycott: "We're not aware that NOW is still boycotting. Perhaps that shows how effective it is."