The Microsoft Media Map
Bill's well on his way to becoming the Citizen Kane of the Web.
From Microsoft's lowly beginnings in Albuquerque in 1975, it has grown into the multinational, new-media-eating monster of the 1990s. Slow to discover the profit potential of the Internet, Microsoft embarked in 1996 on a spending spree unprecedented in the industry, swallowing Internet software and technology companies, and aligning itself with Internet media creators of all kinds, in a high-stakes game of catch-up.
The goal: to control the future of information delivery. Not only does Microsoft have most Netizens' desktops, it now has a piece of the wires on which their data travels from computer to Internet, with its $1 billion investment in Comcast's cable modems and its acquisition of WebTV. Today Microsoft is influencing the very ways that data is exchanged on the Net, the ways it's presented, viewed, created, and distributed.