Foreign Currency

Keeping up worldwide

With most magazines targeting ever narrowing niches, publications that claim the whole world as their province are a welcome counterbalance. The comparatively comprehensive visions they offer remind us that the world is far too complicated to fit neatly on an advertising rate card.

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WORLD
TRADE
DOLLARS
AND SENSE
THE ECONOMIST WORLD
WATCH
COLORS
Cover
Slogan
For the
executive
with global
vision
What's left
in economics
No slogan Working for a sustainable
future
A magazine about the rest of the world
Which
really
means...
Sweatshops
offer great
corporate value!
Globalization is a corporate plot. They save their superficial
marketing slogans
for billboards
and direct mail campaigns.
They'll be working for a
long, long time.
Printing in two languages
means only half as much copy is required.
Typical
reader
Larval
shipping
magnate
Coffeehouse
revolutionary
Armchair
policy wonk
A fellow
contributor
Hip, affluent
American
pretending
to learn
foreign language
Enemies
list
Trade barriers,
currency
controls,
human rights
World Trade subscribers,
NAFTA,
Alan Greenspan
Political leaders,
protectionism,
sanctions
Fossil fuels,
carbon dioxide,
man
People who
wear the same
sweater year
after year,
lint
The future
looks different,
depending
on how you
look at it
"Opportunities...
have melded
with technology
and reform
to transform
many smaller,
so-called
backwater countries
into economic
dynamos."
"In line with
a recent
corporate trend,
Chairman
Louis V. Gerstner Jr. and other top
executives...will
retain their
private offices,
but everyone else
will work in
virtually doorless,
walless cubicles."
"Some scientists
believe that
pharmacogenomics—
the discipline of
finding the genes
that are responsible
for different
reactions to
drugs—could
be the quickest
route to better
drugs for everyone
from cancer
to cholesterol."
"A study...
suggests that
the warmer
ocean temperatures
expected from a doubling of
carbon dioxide will resemble
semi-permanent El Niño
conditions."
"[Edible] plates may represent the future of
packaging. And, with 20 percent of the world's
population starving or malnourished, they might one day represent the future of food, too."
Achilles'
heel
Worldwide overcapacity "As the final reports drone
from the stage in four lanuages, many nap."
Information
overload
Advertisers aren't into
sustainable anything.
Typical fashion enthusiast
has limited understanding
of deadpan irony
Number of
globes/maps
29 1 14 7 0
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