Cindy Crawford—remember her? From the 1990s?—is back. But she’s not modeling or acting: she’s pimping PUR water in Vanity Fair’s blog. This “working mom” is, she says, “changing world by changing her lifestyle. Think of me as your eco-everywoman.” Fair enough. We should all try to unplug our appliances when not in use and recycle our plastic bottles.
Just a few paragraphs later, this “eco-everywoman” begins a rather heavy-handed, PR-ish thread about how she had an epiphany when she realized “I loved the taste of water after it had been through a PUR filter.” Turns out Crawford is now designing a re-usable aluminum water bottle with PUR for a campaign called “Thirsty for Change.” It launches next month, and Crawford wants us all to check in on her future blog posts and “wish me luck!” Once again, Vanity Fair‘s green coverage is heavy on the celebrities, light on the cause celebre.
Photo from VanityFair.com