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"We Are the 99 Percent" Creators Revealed

EXCLUSIVE: MoJo interviews the two activists behind Occupy Wall Street's poignant Tumblr sensation.

| Fri Oct. 7, 2011 5:00 AM EDT

It began as a simple little idea, just another blog among millions. The Occupy Wall Street protest was scheduled to begin on September 17, and launching We Are the 99 Percent on Tumblr seemed like a good way to promote it. Its creator had no clue that it would go viral and become a touchstone for a protest movement soon to spread nationwide.

This week, Mother Jones tracked down and spoke with the two activists behind the 99 Percent sensation, whose identities have remained unknown until now. The blog is the creation of a tenacious 28-year-old New York activist named Chris. (He asked that his last name not be published because he works full time for a small media outlet.) Chris has also been busy managing logistics, including food drives, for Occupy Wall Street in Lower Manhattan—so about two weeks ago, he started sharing the blog's increasingly demanding curation duties with a friend in the cause, Brooklyn-based nonprofit worker and independent media maven Priscilla Grim.

On August 23, Chris put the idea in motion: "Get a bunch of people to submit their pictures with a hand-written sign explaining how these harsh financial times have been affecting them, have them identify themselves as the '99 percent', and then write '' at the end."

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On September 8, the first day he started publishing submissions, there were five posts. Less than a month later, the blog was posting nearly 100 pieces a day: from the 61-year-old who lost her job and moved in with her kids, to the husband of a college professor on WIC and Medicaid to support an infant daughter, to the fiftysomething couple living on tossed-out KFC, to a bevy of youths pummeled by student debt and too poor to visit a dentist.

"I submitted one of the first photos on the site, and I chose to obscure my face because I did not want to be recognized," co-editor Grim told MoJo when we caught up with her and Chris for interviews on Wednesday. "I saw it as a way to anonymize myself: I am only one of many."

Many of the submissions posted are poignant and heartbreaking. They have freaked out some conservatives, but they have also galvanized progressives, lit a fire under Occupy Wall Street, and attracted contributors from many walks of life. And there is a powerful undercurrent that's anything but gloom and doom. "Despite the economic hardships many in the 99 percent are experiencing," Chris says, "it's an empowering message, letting people know that they are not alone."

Mother Jones: What is your background, and your role in the Occupy movement?

Chris: I am 28 years old, college educated, full-time job, part-time freelance job, and I volunteer to feed the hungry and needy every Sunday. I live in New York City. I wear a tie to work, unless it's Friday. I am an anarchist, though my belief is that anarchism should be more about building things up than tearing things down. I am a dedicated pacifist. I drink too much coffee. My favorite band is Sleater Kinney, and I think their best album is Dig Me Out, followed closely by One Beat. I've read Infinite Jest twice, and I'm fully aware of how pretentious that makes me sound, and I'm really, really sorry.

Priscilla Grim: I worked for nonprofits for 10 years, have studied online media in school, and I am currently in grad school studying information science. I helped to organize online actions pre-MoveOn. I love serving people and improving the world, firstly for my kid and secondly for the rest of us. I worked in a lot of different realms and know how to build organizations and make them sustainable, if I am working with like-minded, determined individuals.

MJ: What is the origin of the 99 Percent idea, and how did you decide to present it on the Tumblr blog, using submissions?

C: Well, from doing a little bit of research on, the earliest mention I can find of "99 percent" is this flyer, which was made to inform people of the second General Assembly, which functioned as, essentially, our planning meetings during the buildup to all of this. As for the blog, I really wish I had a cool story to tell, maybe something involving ninjas and running down a tunnel with a fireball chasing after me, but the truth is that it was just one of those random thoughts you get throughout your day that make you go, "Huh, I should write this down," before going on with whatever it is you're doing. Except in this case I actually wrote it down. It didn't require a lot of tweaking since the idea itself is quite simple: Get a bunch of people to submit their pictures with a hand-written sign explaining how these harsh financial times have been affecting them, have them identify themselves as the 99 percent, and then write "" at the end. It was something simple that most anyone with a computer could do, so that even if they couldn't make it to the occupation, they could at least help build its narrative.

MJ: What was your motivation for the presentation, the idea of people posing with their stories, and with most obscuring their faces?

C: My original intention was to have a very uniform format:

One-sentence statement
I am the 99 Percent

And the person's face would have been fully revealed.

However, as it's progressed, I've seen stories that can't be told in just a sentence. It also occurred to me that people may not be comfortable showing their full faces. So, we've come to be a lot more flexible when it comes to things like that. And, in all honesty, I think the blog has benefited. With hindsight, it occurs to me that demanding conformity with this strict uniform format would have made all the stories start to sound the same, smoothing out the diversity and making it much more bland. So, thank goodness for rule-breaking!

Right now, we only ask that you do your best to keep it concise, that the sign be hand-written, and that some part of your face be visible, though we'd still prefer whole faces. Also, we delete entries that are too blurry, have text that isn't legible, or are upside down or backwards. (People, remember that if you take a picture in a mirror, your text will be reversed!)

MJ: How does the Tumblr work, practically speaking? There seems to be a narrative rhythm to it.

"I have read many long letters about the hard choices that people have to face every day."

PG: We post almost all of the submissions. It's really hard because so many of our fellow citizens have such remarkable stories, and they write more of a letter than a simple fact. For many of these entries it feels like this is the first time anyone has asked them to articulate exactly what about the system in which they live is not working.

C: We try to post as many as we can, but when the inbox fills up literally while you are working through it, and you're only doing this during the little free time you have, this can be quite difficult. I think I cleared the inbox once during the entire time I've been doing this, and then the next morning there were tons more.

There's not much to curating it. I go through and read the submissions that, from the outset, look ideal: simple format, full face, hand-written. After that, I comb through the ones that may not entirely fit the format (the really long ones, for example) but still look okay, and publish them. After that, I delete any that are illegible or too blurry to read.

MJ: Have submissions been steady? Did you notice a real turning point in volume?

C: We get more than 100 a day. I just logged on now to check, and I have 106 new messages. And it's only 9:49 a.m.

PG: It did start as a handful…suffice to say that I have read many long letters about medical and student debt, abusive families inside which people are trapped, and the hard choices that people have to face every day, choices that I am sure they thought they were the only ones making—until this Tumblr.

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