How Coca-Cola Squeezes Workers in Italy's Orange Groves

| Fri Mar. 2, 2012 3:15 PM EST

When I think of southern Italy, a kind of mental postcard comes to mind: a table laden with seafood, pasta, and wine, with Homer's "wine-dark sea" sparkling in the sun-drenched background.  

The reality, of course, is much more complicated. The food and sights can be glorious, but amid the region's base of small farms there exist industrialized, plantation-scale operations. And scale aside, working conditions on the region's farms are hardly idyllic. Last year, the UK-based Ecologist published a blistering exposé of working conditions in the region's tomato fields, which produce for the nation's vast canned-tomato export industry. Workers, mainly migrants from Africa, live in slave-like conditions, with meager pay and awful housing. As is too often the case in the United States, people who spend their time harvesting food live in dire poverty, often having to rely on charity for enough to eat.

Now the Ecologist is back, this time with a report on conditions in southern Italy's orange groves, which produce fruit to be juiced for the processed food industry, including Coca-Cola and its Fanta soft drink. It's not clear whether any of the Italian juice ends up in Fanta sold in the US. "The majority of the juice we procure from this area is used in products for our Italian market," the company wrote in a statement to the Ecologist. Honestly, I'm surprised there's any real juice in Fanta at all.

For the article, the Ecologist reporters visited a variety of work camps and talk to numerous workers, in the process sketching a hellish picture.

They typically earn 25 euros [about $33] for a day’s work in the Calabrian orange groves. They are often recruited by gangmasters acting on behalf of farm owners cashing in on the ready supply of cheap labour. The gangmasters, both Africans and Italians, can charge workers for transport to and from the orange farms—typically between 2.5 to 5 Euros—and sometimes make other deductions from wages paid by farmers. Many of the migrants in Rosarno and the surrounding countryside live in appalling conditions, in run down buildings or in makeshift slums on the edge of town. There's no electricity or running water. In many cases there's no functioning roof.

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