The Trump Files: Donald’s Cologne Smelled of Jamba Juice and Strip Clubs

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This post was originally published as part of “The Trump Files“—a collection of telling episodes, strange but true stories, and curious scenes from the life of our current president—on August 1, 2016.

First there was Trump: The Game. Almost two decades later, the billionaire slapped his name on a different sort of product, and Donald Trump The Fragrance was born. For fans who wanted to smell of eau de Trump, the magnate released his first cologne in 2004. For the mere price of $60, Trump’s fragrance would “make you feel like a success,” the billionaire said at an event covered by the Chicago Sun-Times. According to another report, in the Chicago Tribune, Trump claimed it could even bring success in love. “If a man puts it on, he can have any woman he wants,” Trump said at a launch event at the now-defunct Chicago department store Marshall Field’s. “Or man he wants.”

The scent, created in partnership with Estee Lauder, smelled “floral and fruity and green,” according to the Tribune, and its central note was concocted from an “exotic plant” kept secret by Estee Lauder.

The reviews? Maybe not what the billionaire expected. The Tribune quoted reviewers who gave surprising descriptions of its essence. One woman said it was reminiscent of “Jamba Juice,” while a man said it smelled of “upscale strip clubs.” Another lady called the bottle “appropriately phallus-like.”

But to Trump, the cologne would appeal to any customer. “The Fragrance is for everyone,” he told the Sun-Times.

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THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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