Scott Walker Foes Launch New Barrage Of Recall Ads

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It’s day one in the 28-day campaign pitting Wisconsin Gov. Scott Walker against his newly anointed Democratic challenger, Milwaukee Mayor Tom Barrett. Walker’s enemies on the left are wasting no time shifting the focus back to the governor as they try to galvanize Wisconsinites to vote him out of office on June 5.

The Progressive Change Campaign Committee (PCCC) unveiled a new recall ad on Wednesday called “Remember. Recall,” that draws heavily on the imagery of the populist uprising in Madison, the state capital, in the winter of 2011. PCCC say it is spending $30,000 on its opening ad volley; the ad will appear on broadcast and cable channels in Madison, including spots during the Colbert Report and the national Sunday news programs.

Here’s the ad:

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DECEMBER IS MAKE OR BREAK

A full one-third of our annual fundraising comes in this month alone. That’s risky, because a strong December means our newsroom is on the beat and reporting at full strength—but a weak one means budget cuts and hard choices ahead.

With only days left until December 31, we've raised about half of our $400,000 goal—but we need a huge surge in reader support to close the remaining gap. Whether you've given before or this is your first time, your contribution right now matters.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do. That’s why we need you right now. Please chip in to help close the gap.

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