Goldline Finally Under Investigation


Well, it’s about time. Today, ABC News reports that the city attorney of Santa Monica, Ca., in conjunction with the Los Angeles District Attorney’s office, has launched an investigation into Goldline International, the gold company that sponsors and is heavily promoted on Glenn Beck’s TV and radio shows. Apparently, California authorities discovered what Mother Jones readers likely already knew, which is that Goldline misleads customers into buying overpriced gold coins that they weren’t necessarily in the market for:

“There are two main types of complaints we’re seeing,” said Adam Radinsky of the Santa Monica City Attorney’s office, which has launched what it described as a joint investigation with the Los Angeles County District Attorney’s office. “One is that customers say that they were lied to and misled in entering into their purchases of gold coins,” he said. “And the other group is saying that they received something different from what they had ordered.”

Radinsky says that the investigation is in the preliminary stages but that it involves more than 100 consumer complaints about Goldline and the Superior Gold Group, which are both based in Santa Monica.

Goldline defended its practices to ABC by citing its superior rating from the Better Business Bureau. But as we reported here a few months ago, pretty much any Joe with a credit card can get such a rating. Goldline also claimed the investigation was politically motivated by people who don’t like Beck, a charge Radinsky denied. He told ABC, “Glenn Beck has nothing to do with our investigation. Our investigation is about transactions with individual customers and the complaints that they’ve raised. And politics really has nothing to do with it. It’s all about consumer protection for us,” he said. Radinsky also said that people with Goldline complaints can now file them at a special website set up by his office, www.gold.smconsumer.org. If Beck seriously cared about his audience, he should plug that site on his show sometime.

THE BIG QUESTION...

as we head into 2020 is whether politics and media will be a billionaires’ game, or a playing field where the rest of us have a shot. That's what Mother Jones CEO Monika Bauerlein tackles in her annual December column—"Billionaires Are Not the Answer"—about the state of journalism and our plans for the year ahead.

We can't afford to let independent reporting depend on the goodwill of the superrich: Please help Mother Jones build an alternative to oligarchy that is funded by and answerable to its readers. Please join us with a tax-deductible, year-end donation so we can keep going after the big stories without fear, favor, or false equivalency.

THE BIG QUESTION...

as we head into 2020 is whether politics and media will be a billionaires’ game, or a playing field where the rest of us have a shot.

Please read our annual column about the state of journalism and Mother Jones' plans for the year ahead, and help us build an alternative to oligarchy by supporting our people-powered journalism with a year-end gift today.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.