Your Electric Bill at Work

How Pacific Gas and Electric is giving clean tech a jolt.

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Behold the chicken-and-egg problem of renewable- energy technology: Not enough people build it because it’s expensive, yet it’s expensive because not enough people build it. Enter California’s old-school utility, Pacific Gas and Electric, which may have discovered a way to give clean tech a push. In April, PG&E agreed to pay approximately $1.5 billion to BrightSource Energy, which will build a cutting-edge solar plant to power more than 175,000 homes. The deal came with an unusual condition: PG&E will earn royalties on the company’s future sales. The utility is betting that by shelling out for the plant, it’s helping BrightSource reduce production costs and become a dominant force in the commercial solar energy market. The arrangement, in essence, turns the utility into a venture capitalist. If BrightSource pays off, says Hal LaFlash, PG&E’s director of clean technology policy, it’s a win for consumers too: “That revenue would offset future [electricity] rates.” In January, a major French electric utility announced a similar deal with solar manufacturer Nanosolar. If other power companies follow suit, the leading lights of green investing could be…your lights.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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