Starbucks’ Slutty Mermaid Making Waves

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pikes-place-logo.jpgLately, I’ve seen some changes at the two Starbucks that live less than a block away from the Mother Jones office. Last month, they both started pushing a new blend called “Pike Place Roast” as their regular drip coffee, as part of a campaign to compete with brisk coffee sales at Dunkin’ Donuts and McDonald’s. As part of the campaign, Starbucks re-introduced its 1971 brown-and-white logo featuring a two-tailed mermaid. Okay, technically it’s a siren, but regardless, the image of a female figure brazenly spreading its tails has made a few Christians vow to boycott the company.

“The Starbucks logo has a naked woman on it with her legs spread like a prostitute,” explains alarmist Mark Dice, of a Christian group called The Resistance. “Need I say more? It’s extremely poor taste, and the company might as well call themselves Slutbucks.”

While I’m curious what the value of a Slutbuck is relative to a Schrutebuck, I’m worried that Dice doesn’t seem to understand the Starbucks siren is half-fish. She doesn’t have legs to spread, much less a vagina to go between them. The fact that Dice doesn’t get the difference between a fin and a foot may be an example of what abstinence-only funding does to education, but it’s certainly not the first time spunky Christians have boycotted the multinational company.

Just last summer, a group of Christian ladies boycotted Frappuccinos because there was a homosexual-agenda-pushing Armistead Maupin quote on some of the cups. Others have boycotted the company because of anti-God quotes.

All I can say is that if Starbucks goes down, it won’t be because of a handful of Christian boycotters. And it won’t be because a friend of a CATO Institute vice-president couldn’t buy a customized “Laissez Faire” gift card, either. As the WSJ tells it, a Starbucks slump will be due to oversaturation and a faltering economy that makes $4 lattes seem like less of a necessity. Whether that’s an act of God or not is for you to decide.

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DONALD TRUMP & DEMOCRACY

Mother Jones was founded to do journalism differently. We stand for justice and democracy. We reject false equivalence. We go after stories others don’t. We’re a nonprofit newsroom, because the kind of truth-telling investigations we do doesn’t happen under corporate ownership.

And we need your support like never before, to fight back against the existential threats American democracy faces. Fundraising for nonprofit media is always a challenge, and we need all hands on deck right now. We have no cushion; we leave it all on the field.

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