Starbucks’ Slutty Mermaid Making Waves


pikes-place-logo.jpgLately, I’ve seen some changes at the two Starbucks that live less than a block away from the Mother Jones office. Last month, they both started pushing a new blend called “Pike Place Roast” as their regular drip coffee, as part of a campaign to compete with brisk coffee sales at Dunkin’ Donuts and McDonald’s. As part of the campaign, Starbucks re-introduced its 1971 brown-and-white logo featuring a two-tailed mermaid. Okay, technically it’s a siren, but regardless, the image of a female figure brazenly spreading its tails has made a few Christians vow to boycott the company.

“The Starbucks logo has a naked woman on it with her legs spread like a prostitute,” explains alarmist Mark Dice, of a Christian group called The Resistance. “Need I say more? It’s extremely poor taste, and the company might as well call themselves Slutbucks.”

While I’m curious what the value of a Slutbuck is relative to a Schrutebuck, I’m worried that Dice doesn’t seem to understand the Starbucks siren is half-fish. She doesn’t have legs to spread, much less a vagina to go between them. The fact that Dice doesn’t get the difference between a fin and a foot may be an example of what abstinence-only funding does to education, but it’s certainly not the first time spunky Christians have boycotted the multinational company.

Just last summer, a group of Christian ladies boycotted Frappuccinos because there was a homosexual-agenda-pushing Armistead Maupin quote on some of the cups. Others have boycotted the company because of anti-God quotes.

All I can say is that if Starbucks goes down, it won’t be because of a handful of Christian boycotters. And it won’t be because a friend of a CATO Institute vice-president couldn’t buy a customized “Laissez Faire” gift card, either. As the WSJ tells it, a Starbucks slump will be due to oversaturation and a faltering economy that makes $4 lattes seem like less of a necessity. Whether that’s an act of God or not is for you to decide.

THANK YOU.

We recently wrapped up the crowdfunding campaign for our ambitious Mother Jones Corruption Project, and it was a smashing success. About 10,364 readers pitched in with donations averaging $45, and together they contributed about $467,374 toward our $500,000 goal.

That's amazing. We still have donations from letters we sent in the mail coming back to us, so we're on pace to hit—if not exceed—that goal. Thank you so much. We'll keep you posted here as the project ramps up, and you can join the hundreds of readers who have alerted us to corruption to dig into.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

Share your feedback: We’re planning to launch a new version of the comments section. Help us test it.