Happy Birthday, Happy Meal (Not!)

Photo by Flickr user BlogDeManu under Creative Commons

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


The McDonald’s Happy Meal turned 30 today. As a lover of food that is horrible for me, I am willing to admit that the Happy Meal proves that delicious ≠ good. In fact, since the Happy Meal was introduced and started luring children like a creepy stranger promising toys, childhood obesity has quadrupled to 17 percent.

David Knowles highlights the unhappy stain that the golden arches have left on our health and environment in the past three decades. An excerpt:

Hugely successful, every one of McDonald’s competitors followed the chain’s PR brainstorm, linking food with cheap toys, and it didn’t take long for corporations to see the inherent marketing opportunity. Before long, all that disposable plastic crap inside the bag alongside the high-fat, high carbohydrate meals was hawking Hollywood movies, tv shows, and the like.

And the plastic! Think of the number of discarded crappy toys that end up as trash in our oceans. Every few months, it seems, I’ll find a good half-dozen of the things collected in some drawer or other of my kids’ rooms, and we don’t even eat fast food (barring the occasional road trip). The ubiquity of figurines from the latest animated film is an undeniable fact. Kids play with them for an afternoon, maybe a week later, and then they’re trash.

Yes, I know full well that kids love “Happy Meals” and the Pavlovian promise of a free toy. But these meals should be viewed as nothing less than plague on our society, making kids fatter and the oceans more polluted. Their predatory marketing strategy has kids (and their parent’s wallets) right in their greedy sights. So, happy birthday, “Happy Meal”. Here’s hoping against hope that you’ll be discontinued before you hit 31.

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate