Despite All the Fake Meat, Americans Are Still Gobbling Up the Real Stuff

Beef and chicken consumption got a boost during the pandemic.

Alex Potemkin/Getty

Fight disinformation. Get a daily recap of the facts that matter. Sign up for the free Mother Jones newsletter.

These days, you can find faux beef at just about any national fast-food chain and supermarket meat case. Already wildly hyped in 2019, tech-backed burger analogues got a boost from the pandemic. As COVID-19 roared through meatpacking plants, sickening and killing workers and triggering shutdowns that briefly caused real-meat shortages, consumers loaded up on Impossible Burgers and various competing products. More recently, faux bird has landed, too: Walmart now peddles house-brand vegan “chick’n patties,” and KFC is trialing not-chicken nuggets developed by Beyond Meat. 

But here’s a question: When will all this plant-based “meat” consumption start to curtail the US appetite for the real stuff? Americans lead the globe in carnivory, and the great bulk of our meat supply comes from massive confinement operations that spew greenhouse gases, pollute air in other ways, and foul water. Venture capital darlings like Impossible Foods may claim their ground legume patties—tweaked to look and taste like flesh—hold the key to enticing consumers to cut back.

But so far, there’s no sign of it.

The US Department of Agriculture just released 2020 numbers on meat consumption. For chicken, pork, and even beef—so far, the main target of Silicon Valley disruption—the per capita numbers have crept up since 2016, the year the Manhattan restaurant Momofuku Nishi served the first Impossible Burger. 

Sure, tech-enhanced, hyper-realistic fake meat hasn’t been around long enough for any definitive judgment of its efficacy. Maybe it’ll eventually work. Or maybe Americans are treating the Impossible Burger like an amuse bouche—a palate-tickling prelude to a meaty meal.

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and billionaire owners wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2021 demands.

payment methods

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and billionaire owners wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2021 demands.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate