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It’s been a rough week for healthcare reform, but Ezra Klein points to a recent Wall Street Journal poll that has a smidgen of good news:

Luckily, there are some elements of health reform that meet with overwhelming public approval. Among them is the public plan. According to the poll, 76 percent of Americans believe it’s either “extremely important” or “quite important” to “give people a choice of both a public plan administered by the federal government and a private plan for their health insurance.”

Hmmm.  A crisp new twenty dollar bill says this poll result is meaningless.  My guess is that (a) the vast majority of these respondents have no real idea what this even means and (b) would change their mind in an eyeblink if they saw even a single 30-second attack ad on the subject.

On the other hand, maybe I’m just cranky this morning.  In fact, I am cranky this morning.  But twenty bucks still says I’m right about this.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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