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Good news for haters of the nanny state: New York City’s new law requiring calorie counts on chain restaurant menu boards doesn’t appear to be making any difference.  In fact, it might be causing people to eat more.

The full study is here.  Results are below.  The researchers chose 14 fast-food outlets in low-income NYC neighborhoods (Newark was a control group) and interviewed a few hundred people both before and after the calorie labeling law went into effect, asking them if they’d noticed the calorie counts and if they’d changed their selection because of it.  Then they got receipts from each respondent so they could find out what they’d actually purchased.

The results were pretty dismal: only about half the respondents even noticed the calorie counts and only 15% said they influenced their choice.  But the receipts told an even more dismal story: overall, people actually purchased more calories after the law went into effect.  The results aren’t statistically significant, though, so basically all the researchers can really say is that the law (so far) hasn’t had any effect.  The only glimmer of good news is that among people under 35, respondents who noticed the labeling did seem to cut back a bit.  No other subgroup showed any effect.  So who knows?  Young people probably respond to this kind of thing more quickly than older people, so maybe it’s just going to take some more time before all this stuff sinks in.

HERE ARE THE FACTS:

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ONE MORE QUICK THING:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

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