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Everybody is chattering today about the South Fulton Fire Department. Why? Because they provide fire protection for the city of South Fulton, Tennessee. If you live outside the city, you have to rely on the County of Obion to provide fire services.

All perfectly reasonable. Except that the County of Obion doesn’t provide any fire services. So if you live in the nearby vicinity and want fire protection, you have to pay South Fulton $75 per year. Gene Cranick didn’t pay the fee, so a few days ago, after he started a fire in a couple of barrels in his backyard and the fire got out of control, the South Fulton Fire Department didn’t respond when he called. “I thought they’d come out and put it out, even if you hadn’t paid your $75, but I was wrong,” he explained succinctly.

This has spawned a lot of outrage. How could the South Fulton Fire Department just sit around and not respond? Both the fire chief and the mayor are getting a lot of heat. But I have a different question: why is the County of Obion apparently not generating any outrage of its own? This is not a new problem, after all. The county has declined to provide fire services for a long time, it’s been a lively issue for a long time, and they know perfectly well that local cities won’t always respond to their fires. Courtesy of the world wide web, for example, here’s “A Presentation Regarding The Establishment And Implementation of a County-Wide Fire Department,” dated March 18, 2008, describing exactly how fire services work in the County of Obion. Also included in this document: a plan to create an Obion County Fire Department by merging the services of the various municipal fire departments in the county along with a plan to raise about half a million dollars to fund it. Revenue would come from either a 0.13 cent property tax increase, a fee on electric meters, or a flat subscription fee.

The county commissioners of Obion County apparently decided against this plan. Didn’t want to increase taxes, I suppose. As a result, Gene Cranick’s house burned down.

His isn’t the first one, either. The county knew this was a longstanding problem, they knew it might happen again, and two years before Cranick’s house burned down they had a proposal in front of them to address it. But they didn’t. If anyone should be getting grief over this, shouldn’t it be them?

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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