Where Do Millennials Shop For Food?

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The LA Times has an interesting story today about supermarket automation that’s worth a read if you’re interested in such things. Among other things, I learned what those Powerballish-looking TV screens in my local Albertsons are all about.1But there was also this:

Grocery stores especially want to appeal to younger shoppers, many of whom tend to avoid traditional supermarkets because they consider them the place their parents shop. One way to woo smartphone-toting millennials is to make grocery shopping more tech-friendly, analysts said.

Since I have long since reached the “get off my lawn” stage of life, this prompted two questions that perhaps my younger readers can answer. First, is it really true that you avoid traditional supermarkets because your parents shopped there? And second, where do you shop instead that doesn’t seem like a place your parents would frequent?

1It’s QueVision! More here.

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is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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