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The magazines-about-the-Internet niche has proven fairly volatile so far. Publishers are convinced there’s a huge potential market for coverage of digital technologies; readers seem less sure. The Net, NetGuide, Websight, Virtual City, The Internet Underground, and Digital Diner are just a few of the titles that have come and gone. Those still clinging to life continue to search for the formula that will lead to mainstream success.

YAHOO! INTERNET LIFE THE WEB WIRED TIME DIGITAL INTERNET (U.K.)
Cover Slogan World’s Best-Selling Net Magazine! The Ultimate Guide to the Internet Ijkota! Your Guide to Personal Technology Britain’s Best-Selling Iner Magazine
Target Audience People people People who believe marketing superlatives People who pretend to know what Ijkota! means People who have no clue what Ijkota! means British people
Cover artwork Shaquille O’Neal hugging a large globe Rosie O’Donnell, Radiohead, a random urban couple Blue-lipped cyberbabe with fashionable headpiece screwed into her forehead Steven Spielberg, Steve Jobs, Bill Gates, and lesser-known new media figures A large stoplight
Celebrity insight Joe Montana: “All the media are equal, except that the Internet…is slightly better.” M.C. Hammer: “Companies in Silicon Valley have developed the technology to bring forth…ideas I had two or three years ago.” Miss Manners: “E-mail is not the means by which you tell someone that you want to marry them.” Sonny Bono: “In no way should the freedom of access offered by the Net abolish or disregard the rights of creative people.” (Couldn’t get any celebrities)
Liquor ad pages 3 2 10 1/2 0 0
Microsoft ad pages 8 7 2 1/2 1 1/2
Editorial attempts at bravery Tages Anzeiger, the second-largest Swiss daily newspaper… made its site’s front page into a Microsoft ad. Ewww!” “Microsoft has been steadily gnawing away at the smaller company’s market share.” “What would possess Bill Gates to offer such a helping hand to a competitor? Surely, it couldn’t be out of the goodness of his heart.” “Bill Gates turns 42 today. Many happy (stock) returns.” “Bill may have lost…round one of the browser battle, but he…is now [making] sure that whatever we switch on…will present a Microsoft interface.”

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THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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