Dear NRA: Putting KKK Hoods on Beloved Childhood Characters Probably Isn’t the Best Strategy

Nobody ever said Thomas the Tank Engine was a racist. Geez.

NRATV

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The producers of Thomas the Tank Engine’s decades-old hit television show recently made Thomas & Friends more modern. They changed the theme song and brought in new female characters, including Nia, a train from Kenya created in cahoots with the UN. “Through Nia, we’re able to see an African character really taking a leadership role as a female engine with lots of strong values and goals, herself,” Women’s Africa program adviser Tolulope Lewis-Tamoka told CBS News.

But over at Relentless, a show on NRATV—the TV channel of the National Rifle Association—NRA spokesman Dana Loesch didn’t see why Thomas & Friends needed ethnic diversity. After all, Thomas and his friends are gray and blue. 

“How do you bring ethnic diversity? I mean they had to paint, what I guess they thought was some sort of African pattern on the side of Nia’s engine?” Loesch says in a video clip shared by Media Matters. “How do you bring ethnic diversity to a show that literally has no ethnicities because they’re trains. They don’t even have skin pigmentation. Was there some concern that the show had racist undertones? ”

The segment then cuts to Thomas and his friends riding on flaming tracks and wearing white KKK hoods. “I get it. Thomas the Tank Engine has been a blight on race relations for far too long,” Loesch told viewers. “Clearly this is overdue, right? Seriously, with trains?”

Classy.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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