With NYT on Strike, Let’s Revisit “Not the New York Times”

Suggested reading amid the New York Times walkout.

Picketers, Rupert Murdoch, bellbottoms.AP Photo

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily.

More than 1,100 New York Times employees are striking for 24 hours after more than a year and a half of contract negotiations. But the Times website is still up and running, populated by prewrites, articles written by non-unionized staff, and a couple high-profile scabs. 

This reminded us of a relic of a famous newspaper strike: Not the New York Times.

Let’s remember the energy. It’s 1978 in New York. People didn’t have household internet access and were free of the 24-hour news cycle. For updates on current events, they tuned in for the nightly television news, turned on the radio, or picked up a newspaper. That year, for 88 days between August and November, the New York newspaper industry stopped.

When the New York Times, New York Daily News, and the New York Post all shut down production amid a strike, Not the New York Times stepped in to fill the void.

An early precursor of The Onion, Not the New York Times looked convincingly like the real thing, with articles and ads created by striking newspaper writers and others in the media industry, including Carl Bernstein and Veronica Geng.

I was unaware of Not the New York Times until Mother Jones editor Marianne Szegedy-Maszak mentioned it (h/t to her), but I was delighted by the “Sprots” (not a sic) section. For whatever reason, the staff at my college—DIII except for fencing, no football team—newspaper called it the same thing.

You can find a PDF of Not the New York Times here.

Check it out.

We were built for times like these

Russian bots are impersonating us. Trump and his allies want to silence us. AI wants to (and does!) steal our content. The list goes on. But with 50 years of experience, we know we were built for this moment: We’re ready to keep diving deep and uncovering the truth, then getting that to you right here, completely accessible and never behind a paywall.

While our work is free to read, watch, and listen to online, it’s incredibly costly to make. Court documents, travel, research: It all adds up. Because we’re a nonprofit newsroom, we rely on reader support to fund our investigations. Will you stand with us in these extraordinary times, as headlines clamour for our attention and disinformation is rampant? We can’t get the truth out without you.

We were built for times like these

Russian bots are impersonating us. Trump and his allies want to silence us. AI wants to (and does!) steal our content. The list goes on. But with 50 years of experience, we know we were built for this moment: We’re ready to keep diving deep and uncovering the truth, then getting that to you right here, completely accessible and never behind a paywall.

While our work is free to read, watch, and listen to online, it’s incredibly costly to make. Court documents, travel, research: It all adds up. Because we’re a nonprofit newsroom, we rely on reader support to fund our investigations. Will you stand with us in these extraordinary times, as headlines clamour for our attention and disinformation is rampant? We can’t get the truth out without you.

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

INDEPENDENT. BECAUSE OF YOU.

Mother Jones has no billionaires calling the shots—just readers like you making fearless reporting possible

Donate