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All quotes: Hungry For Profits, Robert J. Ledogar (1975).

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Oral contraceptives are powerful and effective drugs which can cause side effects in some users and should not be used at all by some women. The most serious known side effect is blood clotting, which can be fatal.” — from the label on packages sold in the U.S. of Ovulen, a birth control pill made by G. D. Searle Co.

“No significant increase has been observed in incidence of thrombophlebitis [blood clotting] or any of its complications in women taking oral contraceptives. — from a promotional booklet about Ovulen distributed by G. D. Searle Co. in Colombia.

Should be restricted to use for their antipyretic [fever-reducing] effect in serious or life-threatening situations. ” — from the U.S. label for Dipyrone, a painkiller made by Sterling Drug Inc.

“…an indispensable supplement in the initial and continuing treatment of very varied minor ailments which constitute a good portion of medical practice. In daily practice many opportunities to prescribe Conmel will be found. ” — from material for doctors in Brazil by Sterling’s Brazilian subsidiary, which sells Dipyrone under the name of Conmel.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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