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Daniel Yankelovich is the founder of Yankelovich, Skelly & White, one of the country’s largest and most respected research and consulting firms. He has written eight books, including New Rules, an analysis of America’s changing social morality, and Coming to Public Judgment, which describes a new social theory for understanding American public opinion.

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BEFORE YOU CLICK AWAY!

Mother Jones was founded to do journalism differently. We stand for justice and democracy. We reject false equivalence. We go after stories others don’t. We’re a nonprofit newsroom, because the kind of truth-telling investigations we do doesn’t happen under corporate ownership.

And the essential ingredient that makes all this possible? Readers like you.

It’s reader support that enables Mother Jones to devote the time and resources to report the facts that are too difficult, expensive, or inconvenient for other news outlets to uncover. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

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