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Vivo Software, Inc.
Vivo, a comparably tiny firm, approached Microsoft, Netscape, and Progressive Networks in 1996 because it was developing video streaming software for the Web, and it wanted to write its programs for a standard file format supported by a big company. At the time, Microsoft’s Advanced Streaming Format was the only game in town—Vivo adopted Microsoft’s ASF format and now supports Microsoft’s NetShow software.
