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With most magazines targeting ever narrowing niches, publications that claim the whole world as their province are a welcome counterbalance. The comparatively comprehensive visions they offer remind us that the world is far too complicated to fit neatly on an advertising rate card.
| WORLD TRADE |
DOLLARS AND SENSE |
THE ECONOMIST | WORLD WATCH |
COLORS | |
| Cover Slogan |
For the executive with global vision |
What’s left in economics |
No slogan | Working for a sustainable future |
A magazine about the rest of the world |
| Which really means… |
Sweatshops offer great corporate value! |
Globalization is a corporate plot. | They save their superficial marketing slogans for billboards and direct mail campaigns. |
They’ll be working for a long, long time. |
Printing in two languages means only half as much copy is required. |
| Typical reader |
Larval shipping magnate |
Coffeehouse revolutionary |
Armchair policy wonk |
A fellow contributor |
Hip, affluent American pretending to learn foreign language |
| Enemies list |
Trade barriers, currency controls, human rights |
World Trade subscribers, NAFTA, Alan Greenspan |
Political leaders, protectionism, sanctions |
Fossil fuels, carbon dioxide, man |
People who wear the same sweater year after year, lint |
| The future looks different, depending on how you look at it |
“Opportunities… have melded with technology and reform to transform many smaller, so-called backwater countries into economic dynamos.” |
“In line with a recent corporate trend, Chairman Louis V. Gerstner Jr. and other top executives…will retain their private offices, but everyone else will work in virtually doorless, walless cubicles.” |
“Some scientists believe that pharmacogenomics— the discipline of finding the genes that are responsible for different reactions to drugs—could be the quickest route to better drugs for everyone from cancer to cholesterol.” |
“A study… suggests that the warmer ocean temperatures expected from a doubling of carbon dioxide will resemble semi-permanent El Niño conditions.” |
“[Edible] plates may represent the future of packaging. And, with 20 percent of the world’s population starving or malnourished, they might one day represent the future of food, too.” |
| Achilles’ heel |
Worldwide overcapacity | “As the final reports drone from the stage in four lanuages, many nap.” |
Information overload |
Advertisers aren’t into sustainable anything. |
Typical fashion enthusiast has limited understanding of deadpan irony |
| Number of globes/maps |
29 | 1 | 14 | 7 | 0 |
