Black products, white profits

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African American women spend over a billion dollars every year on hair treatments and products — but according to northern California’s EAST BAY EXPRESS, the dollars they shell out are no longer filling the pockets of fellow African Americans.

While other ethnic groups have grown savvy about the profits to be made in the black hair-care industry, African Americans have let slip their hold on it. Koreans now run at least 60 percent of the nation’s beauty supply stores that cater to black customers, and white-owned manufacturing companies control more than half the market for black hair-care products.

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Russian bots are impersonating us. Trump and his allies want to silence us. AI wants to (and does!) steal our content. The list goes on. But with 50 years of experience, we know we were built for this moment: We’re ready to keep diving deep and uncovering the truth, then getting that to you right here, completely accessible and never behind a paywall.

While our work is free to read, watch, and listen to online, it’s incredibly costly to make. Court documents, travel, research: It all adds up. Because we’re a nonprofit newsroom, we rely on reader support to fund our investigations. Will you stand with us in these extraordinary times, as headlines clamour for our attention and disinformation is rampant? We can’t get the truth out without you.

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