L’Oreal Slips Through Golden Globe Swag Loophole?


Elizabeth reports below that the Hollywood Foreign Press Association (known only for producing the Golden Globes) have, thanks to IRS pressure, eschewed handing out ridiculously lush goodie bags to celebrities earning multi millions at a ceremony designed to up their status and therefore their earnings.

Who’s gonna tell Vanity Fair? In the January issue, the FanFair section (which seems designed to get its editors swag aplenty) reports:

The Kwiat Diamonds [their boldface] compact for L’Oreal Paris [ditto], valued at $10,000, will be included in all Golden Globe nominees gift bags. Kwiat’s design was inspired by Old Hollywood glamour, complete with a “red carpet” ruby embedded in the clasp. A less expensive version in rhinestones, which benefits the Ovarian Cancer Research Fund, is now available.

Ugh, especially love the treachly pinkwashing justification. L’Oreal, btw, is a regular advertiser in Vanity Fair and the sponsor of the Golden Globes — their once-a-break ads star folks like nine-time nominee, two-time winner Diane Keaton. Hey, now that’s synergy! (And Heather Locklear, six [!!!] nominations, which is kinda all you gotta say about the Golden Globes.)

Here at Mother Jones, there’s not nearly enough swag. Sometimes we get free Clif Bars. I thought for a moment that TerraPass had sent me some swag (free fluorescent lightbulbs!), but then I realized: it was my Mom.

(You can read about other perks of privilege here.)

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