March 16, 2007

Antarctic Ice Melting Faster than Previously Thought

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Ice in Antarctica is being pushed out to sea by some unusually fast-moving glaciers. Scientists don’t know for sure why it’s happening or even if it’s related to human activity, but the ice shelf forms the lion’s share of the world’s ice, so this unexpected loss would require existing climate change models to be sped up accordingly. According to the Washington Post, the net loss of Antarctic ice is estimated at 25 billion metric tons a year.

We are so screwed.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

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So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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