“Captivity” Campaign is Nobody’s Fault

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


mojo-photo-captivity.jpgLos Angeles area residents were not amused this week after billboards went up around the city featuring a young woman pictured in various unsavory scenarios including “Abduction,” “Torture” and “Termination.” The icky ads were part of a campaign for an upcoming horror flick called “Captivity,” but, garsh, turns out it was all a horrible mistake! The production company, After Dark Films, said that the “wrong files” were sent to the printer, who then apparently went ahead and just made a bunch of billboards without asking anybody, and besides, we were all in Las Vegas when it happened! After Dark CEO Courtney Solomon went so far as to issue a statement saying that he, personally, “wasn’t going to go with this campaign,” since it was “OTP,” which is Hollywood-speak for “over the top,” I can’t believe you didn’t already know that.

Anyone who’s ever worked at even the lowliest ad agency, production house, or print shop knows there is no possible way anything ever gets done without about 10,000 proofs, endless back-and-forths, and everyone from the board to the receptionist signing off. Whether they knew the campaign would immediately be taken down, or were just completely clueless, it’s hard to fathom how it could have actually been a mistake.

But, hooray! It turns out everyone, everywhere is wrong about everything: Solomon says that, sure, the movie has a woman in a cage, but really, it’s “about female empowerment.” So, parents everywhere, get your young daughters to LA, quick, so they can be empowered by the billboards before they’re taken down this afternoon!

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate