“Viagra for Women” on the British Market

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A testosterone patch to increase the female sex drive went on the market this week in the UK. Intrinsa can be prescribed only to women who have had menopause or hysterectomies. Unlike Viagra, Intrinsa takes up to a few weeks to take effect. Intrinsa targets Female Sexual Dysfunction, which was only seven years ago officially recognized as a disorder.The UK’s Daily Mail predicts that Intrinsa will become a “lifestyle drug.” Salon worries Intrinsa will set up unreasonable expectations for the female libido. And I think that since the roots of Female Sexual Dysfunction are often social, not physiological, a designer drug may not be the best fix.

—Rose Miller

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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