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Surprise, surprise. In order to stay out of legal trouble, Redux Beverages, the maker of “Cocaine,” a provocatively-branded energy drink, is in search of a new name for its signature product. This because last month the FDA accused Redux of marketing the drink as an alternative to the street drug (ya think?), leading some states to pull the cans off store shelves.
While “Cocaine” the drink may be out, cultivation of the real thing couldn’t be more in, particularly among left-leaning South American leaders eager to flout the United States’ expensive (and largely ineffective) interdiction campaign. Get the blow by blow here and here.
—Koshlan Mayer-Blackwell
