July 10, 2007

Weird Weather Watch: Omnibus Edition

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It snowed in Buenos Aires for the first time in 90 years yesterday. (The good news is, it is winter in the southern hemisphere.)

Meanwhile, the East Coast of the United States is sweltering in 90-plus degree heat with high humidity to boot. A similar heat wave last year killed 40.

It’s hot out West, too. The heat is fueling a wildfire burning 35,000 acres of forest in the Sierras and another incinerating nearly 10,000 acres in Los Padres National Forest. Another major blaze covers nearly 100 square miles in Nevada. Less rain and more heat across the Southwest are to blame for the region’s increasing susceptibility to wildfire.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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