What’s Needed in Coverage of GOP Candidates

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Unlike a lot of people, I don’t have a problem with certain kinds of superficial campaign coverage. Take, for example this recent Boston Globe story that analyzed the “Leave it to Beaver” language used by Mitt Romney on the campaign trail.

“Whoop-de-do!” he says of John Edwards’s proposal to let Americans save $250 tax-free. “Gosh, I love America,” Romney said during one GOP debate. After hitting a long golf drive in one of his campaign videos, he shouts, “Holy moly!”

Romney often sounds as if he has stepped out of a time machine from 1950s suburban America…

Okay, fine. That’s not really interesting, but whatever. If a reporter and an editor want to put in the time to dissect this sort of stuff, that’s their choice. If you or I, as serious consumers of news, want something more substantive, we can just find it somewhere else. Right?

Wrong! This campaign season, we have not seen the Globe or anyone else publish a dissection of Romney’s language one day and a dissection of his Iraq policy the next. No one is paying attention to the complete and utter lack of substantive issue positions from the Republicans. They have no serious ideas on Iraq, on health care, or on climate change — they’re running on rhetoric, personality, and resume. The Democrats have all of that, plus incredibly detailed plans for America’s most pressing priorities. Until that truth appears in the mainstream media regularly, superficial coverage like the Globe‘s remains troubling.

One possible exception here, by the way, is the American Prospect, which has written about this once and blogged about it as well. (We’ve noted it too.)

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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