(Not So) Neato Viddys on the Intertubes

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


UK electro duo Simian Mobile Disco are pretty darn good, and their now-oldish track “Hustler” is one of the best songs on their new album, Attack Decay Sustain Release. Its dark breakbeat backing is combined with a repetitive, stream-of-consciousness rap about being too broke to buy records and stealing them instead. It already had a pretty good (if eyebrow-raising) video featuring a circle of hipster girls whose game of “secret” turns into a makeout session, but for some reason the band (or their label) decided that wasn’t exploitative enough. Now we get a new video featuring dancing models who, er, binge and purge, in Technicolor:

Send-up of cheesecake videos, blistering indictment of the modeling industry, or crap? It brings to mind a couple other electronic artists whose tracks apparently needed attention-grabbing and ultimately exploitative clips: first, The Prodigy’s already-controversial “Smack My Bitch Up” featured a typical laddish night out of booze, fighting and sex (along with similar amounts of vomiting), until the perspective switcheroo at the end. (NSFW).

While nobody saw the Shyamalan-style twist coming, it’s still dumb, and feels like a tacked-on way to make the other 99% of the video acceptable.

Don’t forget the clip for UNKLE’s “Rabbit in Your Headlights,” a dull ballad with Radiohead’s Thom Yorke on vocals. The video uses special effects to create what’s basically an ultraviolent snuff film where a mentally disturbed man is repeatedly run over by cars until, again, a kind of surprise ending, I guess:

That one ends up on lots of “best video ever” lists, but it just makes me feel kind of ill. Perhaps the lesson with these clips that it’s a slippery slope between ironic, winking exploitation and actual, grody exploitation?

LET’S TALK ABOUT OPTIMISM FOR A CHANGE

Democracy and journalism are in crisis mode—and have been for a while. So how about doing something different?

Mother Jones did. We just merged with the Center for Investigative Reporting, bringing the radio show Reveal, the documentary film team CIR Studios, and Mother Jones together as one bigger, bolder investigative journalism nonprofit.

And this is the first time we’re asking you to support the new organization we’re building. In “Less Dreading, More Doing,” we lay it all out for you: why we merged, how we’re stronger together, why we’re optimistic about the work ahead, and why we need to raise the First $500,000 in online donations by June 22.

It won’t be easy. There are many exciting new things to share with you, but spoiler: Wiggle room in our budget is not among them. We can’t afford missing these goals. We need this to be a big one. Falling flat would be utterly devastating right now.

A First $500,000 donation of $500, $50, or $5 would mean the world to us—a signal that you believe in the power of independent investigative reporting like we do. And whether you can pitch in or not, we have a free Strengthen Journalism sticker for you so you can help us spread the word and make the most of this huge moment.

payment methods

LET’S TALK ABOUT OPTIMISM FOR A CHANGE

Democracy and journalism are in crisis mode—and have been for a while. So how about doing something different?

Mother Jones did. We just merged with the Center for Investigative Reporting, bringing the radio show Reveal, the documentary film team CIR Studios, and Mother Jones together as one bigger, bolder investigative journalism nonprofit.

And this is the first time we’re asking you to support the new organization we’re building. In “Less Dreading, More Doing,” we lay it all out for you: why we merged, how we’re stronger together, why we’re optimistic about the work ahead, and why we need to raise the First $500,000 in online donations by June 22.

It won’t be easy. There are many exciting new things to share with you, but spoiler: Wiggle room in our budget is not among them. We can’t afford missing these goals. We need this to be a big one. Falling flat would be utterly devastating right now.

A First $500,000 donation of $500, $50, or $5 would mean the world to us—a signal that you believe in the power of independent investigative reporting like we do. And whether you can pitch in or not, we have a free Strengthen Journalism sticker for you so you can help us spread the word and make the most of this huge moment.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate