Number one on the New York Times‘ most-e-mailed list today is a story about the mass exodus from American golf courses. No one knows exactly why corporate America is abandoning its erstwhile favorite sport. Not enough time? Too lazy?
Whatever the reason for the shift, there’s at least one good thing about it. Golf courses are notoriously thirsty, and developers have a nasty habit of putting them in the darnedest (driest) places. If our newfound apathy about golf translates into fewer courses built over the long haul, [insert corny golf metaphor—a la “that’s a hole in one for the environment”— here].
To help keep the Great Rock Golf Club afloat, owners erected their large climate-controlled tent near the 18th green last summer. It sat next to the restaurant, Blackwell’s, already operating there.
The next question: How far into the depths of unsustainability will golf-course owners sink to win back customers?