March 12, 2008

Obama Campaign: It’s Not All About Pennsylvania!

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Part of a memo from Obama campaign manager David Plouffe to reporters:

Now that Mississippi is behind us, we move on to the next ten contests. The Clinton Campaign would like to focus your attention only on Pennsylvania — a state in which they have already declared that they are “unbeatable.” But Pennsylvania is only one of 10 remaining contests, each important in terms of allocating delegates and ultimately deciding who are nominee will be. Senator Obama campaigned in Pennsylvania yesterday and will do so again later this week, but he will also campaign aggressively in the other upcoming states — he will travel to other upcoming states in the very near future.

Got it, Keystoners? You’re not the whole show!

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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