Radio Now Below “Pamphlets” on the Media Ladder

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


mojo-photo-oldieradio.jpgFull disclosure: your ridiculously-named blogger spent 13 years working at a corporate alt-rock broadcaster, many of them happy. But my own ever-so-slightly bitter anti-radio bias is no match for the actual facts: things in the audio-only broadcast media are looking pretty terrible. The Radio Advertising Bureau just announced revenue figures for the industry in 2007, and they’re down like a frown. Ad revenue was off 3% for the year over 2006, and in the 4th quarter, national revenue was down 11%. The only place radio showed some growth was “off-air” revenue, ironically enough, since isn’t what’s on-air the whole point? RAB President/CEO Jeff Haley tried to cover up the bad news by releasing a hilarious statement about “the nimbleness of the expanded radio space” and how it provides “a true 360-degree integration opportunity,” before he collapsed into giggles and took another bong hit.

What’s even more giggle-inducing is how the industry is responding: a slash-and-burn approach to laying off staff that can only help to accelerate radio’s slide into homogenized, syndicated irrelevance. Citadel announced major cutbacks last week in five major markets, and last month, radio juggernaut CBS (my former employer) let go nearly 5% of its employees, and not just random traffic assistants, but popular air personalities and managers. About the only radio sector showing any vibrancy is NPR, which glowed like an annoyingly gifted younger sibling in comparison to the bloodied, drug-addled truant of PBS in a recent NY Times article. But radio with commercials is losing the most sought-after, youngest listeners, and then responding by doing exactly the opposite of what those listeners want: getting rid of the local talent that keeps people tuning in. Ah, well: there’s always Pirate Cat Radio, whose signal comes in loud and clear at 87.9 at my house, and they can say “fuck” all they want.

Photo used under a Creative Commons license from Flickr user Road Side Pictures.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate