May 14, 2008

McCain Recycles His Green Image…From MoJo?

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mccain-CFL.jpg

In the past few days, we’ve seen John McCain turn green faster than David Banner. Just in case this sudden transformation shreds his clothing, he can now suit up in his campaign’s new line of “Go Green” merchandise. Items include 70% bamboo polo shirts, organic cotton baseball caps, and a travel mug made from recycled plastic. All feature a new twist on the militaristic McCain logo—the little star has been replaced with the recycling symbol. That’s okay—the symbol is all about reuse, even if it’s being used to woo voters who want their trash to biodegrade in less time than it takes to get US troops out of Iraq. But how to explain why the lead image on McCain’s climate-change page (top) is oddly reminiscent of the logo from our latest cover (bottom)?

(Tip of the organic hat to Tim Dickinson.)

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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