An All-American Advertisement

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blond-baby-biofuel.jpg

The above ad is running on the Washington Post website. It’s sponsored by the Renewable Fuels Association, which is the national trade association for the U.S. ethanol industry. I find it interesting because it is clearly an attempt to integrate ethanol into an all-American image. The ad could be called “Blonds, Babies, and Biofuels.” (Or, “Babes, Babes, and Biofuels.”) All it needs, in addition to the young mother and her smiling tot, is an apple pie cooling on the roof of the car and a flag waving in the background.

Ethanol is far from perfect, a fact we’ve been writing about for ages. But because it’s produced by hard-bitten farmers in places like Iowa, it’s probably the renewable energy source most likely to be integrated into our sense of national identity. And that’s a start. After ethanol, hopefully we can move onto the stuff that works.

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THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

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