An All-American Advertisement

For indispensable reporting on the coronavirus crisis and more, subscribe to Mother Jones' newsletters.


blond-baby-biofuel.jpg

The above ad is running on the Washington Post website. It’s sponsored by the Renewable Fuels Association, which is the national trade association for the U.S. ethanol industry. I find it interesting because it is clearly an attempt to integrate ethanol into an all-American image. The ad could be called “Blonds, Babies, and Biofuels.” (Or, “Babes, Babes, and Biofuels.”) All it needs, in addition to the young mother and her smiling tot, is an apple pie cooling on the roof of the car and a flag waving in the background.

Ethanol is far from perfect, a fact we’ve been writing about for ages. But because it’s produced by hard-bitten farmers in places like Iowa, it’s probably the renewable energy source most likely to be integrated into our sense of national identity. And that’s a start. After ethanol, hopefully we can move onto the stuff that works.

THE BIG PICTURE

You expect the big picture, and it's our job at Mother Jones to give it to you. And right now, so many of the troubles we face are the making not of a virus, but of the quest for profit, political or economic (and not just from the man in the White House who could have offered leadership and comfort but instead gave us bleach).

In "News Is Just Like Waste Management," we unpack what the coronavirus crisis has meant for journalism, including Mother Jones’, and how we can rise to the challenge. If you're able to, this is a critical moment to support our nonprofit journalism with a donation: We've scoured our budget and made the cuts we can without impairing our mission, and we hope to raise $400,000 from our community of online readers to help keep our big reporting projects going because this extraordinary pandemic-plus-election year is no time to pull back.

THE BIG PICTURE

You expect the big picture, and it's our job at Mother Jones to give it to you. And right now, so many of the troubles we face are the making not of a virus, but of the quest for profit, political or economic (and not just from the man in the White House who could have offered leadership and comfort but instead gave us bleach).

In "News Is Just Like Waste Management," we unpack what the coronavirus crisis has meant for journalism, including Mother Jones’, and how we can rise to the challenge. If you're able to, this is a critical moment to support our nonprofit journalism with a donation: We've scoured our budget and made the cuts we can without impairing our mission, and we hope to raise $400,000 from our community of online readers to help keep our big reporting projects going because this extraordinary pandemic-plus-election year is no time to pull back.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.